How do they come up with these things?

Scent Of The Month
How Do They Choose?

Talkin Scents 101

 

 

Hey Scentsy Fragrance friends!

Have you ever wondered how Scentsy Fragrance comes up with that oh-so-perfect Scent of the Month each and every month?

Here's what I have learned (a little behind the scenes look!!)...

And hey... I always thought it was drawn from a hat!! haha ... kidding! ;)

There are a lot of factors that come into play when Scentsy chooses their Scent of the Month.... First off, they have to start off with the Season. It just wouldn't make a ton of "scents" to release a floral fragrance in the dead of winter... (although maybe that would be a little of a pick me up for those winter blues!! hint hint... Scentsy - A Winter Blue's Scent!! haha)... But, winter for example, they would think first off what do people look for? They want the sense of warmth and comfort! This is where they come up with fragrances such as Cider Mill.

 

Next, they think of the Warmer of the Month.... for example, this past January we had the "I Heart You" warmer, what makes you think of valentines day and love? .... This is where they came up with the fragrance Forever Yours.

 

Then, we look at the Current Catalogue.... Scentsy Fragrance always wants to make sure that the Scent of the Month does not smell like something that is in the current catalogue, they want it to be something different, but that still is current with the season. If they had a bunch of fragrances that all smelt the same at the same time, where would the fun be in that?? lol They are smart cookies over at Scentsy Home Office!!

 

Of course, with that being said, they also have to look into Future Catalogues... Scentsy Fragrance is always 10 steps ahead... As of October 2013 they were already working on the Spring/Summer 2015 catalogue, they are way ahead of the game! Sometimes they think ahead to the future catalogue fragrances, and pull from that and introduce them as the Scent of the Month as well, because they know, that timing is key for fragrance release.

 

Moving on, Scentsy Fragrance also has to think of trends... now although trends can be tricky (because they come and go so quickly)... So although pre-planning in advance is an asset to Scentsy Fragrance, they sometimes need to be on their toes as far as current trends go, and be prepared to release Scent of the Month fragrances that work with current trends.

 

Lastly, Scentsy Fragrance will rely a huge amount on the Feedback they receive. They are on top of Social Media platforms such as Facebook and Twitter, and do honestly listen to their hard working Consultants as well as their customer base as to the opinions of the fragrances they've released.

 

"Our Scents of the Month are designed to represent the whole spectrum of fragrance throughout the year, so it is expected there will be those who may not like one or two. Polarizing fragrances may be skipped over by some, but keep in mind – others may become customers for life because they appreciate us recognizing their unusual taste. We try very hard not to alienate anyone while at the same time, we try to ensure we offer a fragrance for everyone. " - Scentsy Blog